The fairest waiting room
on the internet.

Your traffic surges. Your site stays up. Every user gets a fair shot — cryptographically proven.

The problem

Traffic spikes crash sites.
Error pages lose customers.

Product drops, ticket sales, reservation openings — when everyone shows up at once, your origin collapses. Users see errors. Revenue evaporates. Bots win.

The solution

Hold them at the edge.
Admit them fairly.

Ought intercepts traffic at Cloudflare's 300+ edge locations before it reaches your server. Users wait in a branded queue. Admission is automatic, rate-limited, and provably random.

How it works

01

Traffic arrives

When demand exceeds capacity, Ought intercepts requests at the edge — before they reach your server.

02

Users join the queue

Each visitor sees your branded waiting page with their position and estimated wait time.

03

Fair admission

Lottery, first-come-first-served, or a hybrid. Trickle release or flood gate. You decide.

Why ought

Enterprise-grade queue management
at a fraction of the cost.

Provably fair

Cryptographic Fisher-Yates shuffle with rejection sampling. Every queue position is equally likely. Not gameable — not even by us.

Your brand, not ours

Custom colors, logo, fonts, and injectable HTML content slots. Your users see your brand throughout the wait.

Edge-native speed

Runs on Cloudflare's global network. The waiting room loads in under 50ms worldwide. Zero cold starts.

True isolation

Each customer gets their own worker process and database. One tenant's surge never affects another.

Drop-in integration

Deploy a lightweight Worker on your existing Cloudflare zone. Your WAF, load balancer, and rules stay intact.

Self-healing

Built-in circuit breaker with 5 degradation levels. If something breaks, users get through — not stuck.

Beta

Join the beta.

We're onboarding early customers now. Get priority access, direct support, and help shape the product.