Start free. Scale when you need to. Never lose a customer to a crash.
A permanent safety net for small sites.
Request accessFor growing shops with occasional launches.
Request accessFor brands that demand a premium experience.
Request accessFor high-traffic platforms and regulated industries.
Contact salesIf you exceed your plan's concurrent user limit during a surge, Ought keeps working. You're billed $5 per 1,000 excess concurrent users — a small price for a site that didn't crash.
A concurrent user is anyone actively in your waiting room queue at the same time. Once admitted and browsing your site, they don't count. Bots and static asset requests are excluded.
Your waiting room keeps working seamlessly. You'll be billed $5 per 1,000 excess concurrent users on your next invoice. We never hard-cap your queue.
Instead of first-come-first-served (which rewards bots), Ought randomly shuffles everyone who arrived before the sale. Every person gets an equal chance — cryptographically proven via Fisher-Yates shuffle.
No. Ought works three ways: a lightweight Worker on your existing CF zone (keeps your WAF and rules), NGINX/Express middleware at your origin, or a standalone queue URL.
Yes. Use it as a safety net. It's always there. Paid plans include a 14-day free trial with no credit card required.
Yes — save 20% with annual billing on Starter and Professional plans.
We support per-tenant custom pricing for any arrangement. Contact sales.